I was talking on Thursday night about how the Internet is enabling The Long Tail. Disintermediation is allowing small, specialized producers to deal directly with their far-flung customers.

Today I tripped over a perfect example: Mr. McGroovy’s sells “box rivets”. These are small plastic fasteners designed to hold cardboard together in building projects. You know, fire trucks, castles, submarines, etc. for kids to play in.

Now this is a specialty market! But his website doesn’t just have the product; he has free plans, and details on how to easily get large cardboard boxes (and how to load them into your car!). Very well done, and an excellent example.